The work of a nanny is constantly evolving and sometimes what is called a “nanny job” is no longer even the traditional nanny job that the candidates had initially chosen to do…
Nannies, have you noticed that there are more and more Nanny / Family Assistant or Nanny / Household Manager positions to fill, and fewer and fewer Governess or educationally focused positions? This is definitely the trend for 2025!
The combination of childcare and education is no longer enough for parents, they want even more versatile candidates.
Parents want candidates who will make their lives as easy as possible so they are seeking candidates who can blend the responsibilities of a nanny and a governess with those of a family assistant or house manager.
Since the expectations of nannies have increased significantly since the pandemic, especially in terms of salary, families have decided to be more demanding too. They want their investment to be worth it.
They no longer want candidates who might tell them “That’s not in my job description” or “I can’t because I have salsa class”, they want dedicated professionals capable of wearing several hats and combining childcare, education and household management / family assistance.
If they agree to pay more, they want to get more!
Here is what parents want in 2025:
☆ Tailored solutions for their family
☆ Bespoke care for their children or specialised care for children with unique needs
☆ Flexible support for busy lifestyles
☆ Discretion & Privacy
☆ Health-conscious lifestyle
☆ Emotional intelligence
In 2025, parents are seeking :
☆ Nannies trained in modern childcare philosophies (Montessori, Waldorf, STEM activities etc…)
☆ Nannies with specialised skills and knowledge (health and nutrition, administration and travel organization etc…)
☆ Bilingual & Tech-savvy Nannies
☆ Nannies who can handle various responsibilities
☆ Nannies who can accommodate flexible scheduling
☆ Nannies respectful of boundaries
Candidates hate these “hybrid” positions because they feel like they are working multiple jobs for one salary!
But to be honest, if some candidates currently in the market want to interview and land a position, or secure higher wages, they are going to have to adapt to the demand and be open to these “dual roles”…
If you are having difficulty finding a position, we encourage you to broaden your search and highlight your ability to take on additional duties on your resume as this can really help advance your job search.